Resume

Work Experience

Cardinal Financial

January 2021–Present

Develop and implement email marketing strategies and campaigns for customer lifecycle stages.
Analyze email metrics, such as open rates, click-through rates, and unsubscribe rates, to assess campaign performance and make data-driven improvements.
Partner with cross-functional teams to align email campaigns with overall business strategies.
Collaborate with design team to create emails and landing pages.

Kerry

September 2018-December 2020

Design, execute, and optimize various digital marketing channels, including websites, social media marketing, email marketing, and content marketing.
Develop and execute digital marketing strategies for North American business objectives.
Monitor the performance of digital marketing campaigns and make data-driven recommendations for improvement.
Create and implement automated nurture programs by creating segmented email lists and developing workflow logic and rules.

Kerry

May 2017–September 2018

Manage the development, design and execution of digital marketing campaigns and promotions, email marketing, and social media for Kerry Foodservice brands.
Design packaging, brochures, flyers, posters, banners, infographics, and other marketing materials for Kerry Foodservice brands.
Maintain visually appealing and functional website to convey the desired message or brand identity for Kerry Foodservice brands.

Healthconnect.link

July 2016–June 2017

Establish brand guidelines and design graphics, illustrations, and collateral for print and digital distribution.
Work on UX/UI and team with developers to write HTML/CSS.

Edgewood College IT Department

August 2016–May 2017

Migrate all non-database content between Content Management Systems (Evoq Content, DNN, and SiteFinity).
Analyze, create, and implement new design approaches for web content within SiteFinity.

Edgewood College | Madison, WI