
Resume
Work Experience
Email Campaign Manager
Cardinal Financial
January 2021–Present
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Develop and implement email marketing strategies and campaigns for customer lifecycle stages.
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Analyze email metrics, such as open rates, click-through rates, and unsubscribe rates, to assess campaign performance and make data-driven improvements.
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Partner with cross-functional teams to align email campaigns with overall business strategies.
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Collaborate with design team to create emails and landing pages.
Digital Marketing Specialist
Kerry
September 2018-December 2020
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Design, execute, and optimize various digital marketing channels, including websites, social media marketing, email marketing, and content marketing.
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Develop and execute digital marketing strategies for North American business objectives.
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Monitor the performance of digital marketing campaigns and make data-driven recommendations for improvement.
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Create and implement automated nurture programs by creating segmented email lists and developing workflow logic and rules.
Graphic & Web Designer
Kerry
May 2017–September 2018
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Manage the development, design and execution of digital marketing campaigns and promotions, email marketing, and social media for Kerry Foodservice brands.
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Design packaging, brochures, flyers, posters, banners, infographics, and other marketing materials for Kerry Foodservice brands.
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Maintain visually appealing and functional website to convey the desired message or brand identity for Kerry Foodservice brands.
Web Developer & Graphic Designer
Healthconnect.link
July 2016–June 2017
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Establish brand guidelines and design graphics, illustrations, and collateral for print and digital distribution.
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Work on UX/UI and team with developers to write HTML/CSS.
Web Master Assistant
Edgewood College IT Department
August 2016–May 2017
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Migrate all non-database content between Content Management Systems (Evoq Content, DNN, and SiteFinity).
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Analyze, create, and implement new design approaches for web content within SiteFinity.
Education
BA - Graphic Design
Edgewood College | Madison, WI
Expertise
Professional Knowledge
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Email Marketing
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Digital Marketing
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Campaign Strategy & Management
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Graphic Design
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Project Management
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Analytics
Skills
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Adobe Creative Cloud
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Hubspot/CRM Management
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HTML & CSS
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Organized
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Forward Thinking
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Collaborative
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Creative