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Resume

Work Experience

Email Campaign Manager

Cardinal Financial

January 2021–Present

 

  • Develop and implement email marketing strategies and campaigns for customer lifecycle stages.

  • Analyze email metrics, such as open rates, click-through rates, and unsubscribe rates, to assess campaign performance and make data-driven improvements.

  • Partner with cross-functional teams to align email campaigns with overall business strategies.

  • Collaborate with design team to create emails and landing pages.

Digital Marketing Specialist

Kerry

September 2018-December 2020

 

  • Design, execute, and optimize various digital marketing channels, including websites, social media marketing, email marketing, and content marketing.

  • Develop and execute digital marketing strategies for North American business objectives.

  • Monitor the performance of digital marketing campaigns and make data-driven recommendations for improvement.

  • Create and implement automated nurture programs by creating segmented email lists and developing workflow logic and rules.

Graphic & Web Designer

Kerry

May 2017–September 2018

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  • Manage the development, design and execution of digital marketing campaigns and promotions, email marketing, and social media for Kerry Foodservice brands.

  • Design packaging, brochures, flyers, posters, banners, infographics, and other marketing materials for Kerry Foodservice brands.

  • Maintain visually appealing and functional website to convey the desired message or brand identity for Kerry Foodservice brands.

Web Developer & Graphic Designer

Healthconnect.link

July 2016–June 2017

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  • Establish brand guidelines and design graphics, illustrations, and collateral for print and digital distribution.

  • Work on UX/UI and team with developers to write HTML/CSS.

Web Master Assistant

Edgewood College IT Department

August 2016–May 2017

 

  • Migrate all non-database content between Content Management Systems (Evoq Content, DNN, and SiteFinity).

  • Analyze, create, and implement new design approaches for web content within SiteFinity.

Education

BA - Graphic Design

Edgewood College | Madison, WI

Expertise

Professional Knowledge

  • Email Marketing

  • Digital Marketing

  • Campaign Strategy & Management

  • Graphic Design

  • Project Management

  • Analytics

Skills

  • Adobe Creative Cloud

  • Hubspot/CRM Management

  • HTML & CSS

  • Organized

  • Forward Thinking

  • Collaborative

  • Creative

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